Disruptive fashion for a disruptive beverage.

White Claw has never shied away from disruption. So as a hard seltzer company, why wouldn’t we break into fashion? With the Can Tab, we collaborated with the experimental fashion brand Tombogo to create a bag made of White Claw can tabs. While it may seem strange, the idea was actually backed in strategy. Our audience has a taste for creativity. We’ve been memes, costumes, and a verb for getting the party started. White Claw has been the muse for some time now and the Can Tab is just an acknowledgement.