The first out of home to take you home

Between work, family obligations, shopping, endless to-do lists, and more, nearly 50% of Americans say they don’t have time to see friends during the busy holiday season. Even finding a moment to grab a drink together feels impossible. As a hard seltzer brand that brings people together, White Claw sought to get the nation home for that one holiday drink with friends.

HOME FOR A CLAW is the world’s first out-of-home that takes you home. Part ad, part landing pad, it’s a one-of-a-kind billboard complete with a real helicopter that flew passersby to their friends in real time to share one White Claw together. The stunt kicked off an online giveaway that offered busy fans everywhere helicopter trips home, proving time together, even for one drink, is worth it.