Inviting America to fall in love.

Primark, the Dublin-born clothing retailer has become a household name throughout Europe the past 55 years. And now as they continue their expansion into the States, we helped Primark introduce itself to American consumers by inviting them to fall in love with Primark’s value, quality and style. “That’s So Primark” aims to show America what the hype is all about across the pond, and that they don’t have to settle during their shopping experience. It’s all about falling in love with the brand and its unique products again and again.