Keeping coolers filled and the party going.

To keep parties across America going this summer, White Claw set out to keep coolers filled. Introducing the CLAW™ Cooler, a high-tech cooler that automatically detects when your cooler is running low, and helps order more White Claw to your door, so you can keep the party going and continue to Grab Life By The Claw. The CLAW™ Cooler is temperature controlled via a rechargeable battery and boasts an LCD interface for emptiness levels and that sends alerts to user’s smartphones when they need a refill as well as waterproof Bluetooth speakers. To spread the word and give people a chance to get their claws on one of the coolers, we tapped a White Claw superfan and perpetual life of the party, T-Pain.