A platform designed to bring the world together.

Equinix is the “world’s digital infrastructure” company, connecting, storing, and transmitting data that simply makes the digital economy work. Their customers range from global enterprises, to global cloud providers, as well as down-market digital businesses that take advantage of Equinix’s scale and power to change the way our digital world works. As they continue to evolve their leadership in the new digital ecosystem, they wanted a much more open, modern brand ID that would set them apart from competitors whose names rhyme with Bikerosoft, Hamazon, and Froogle.

Working hand in hand with their internal teams, we created a brand system and campaign that was airy, clean, open, and inviting. All traits the company and their employees exude, and their competitors are famously known to ignore.