Was your day hard enough for a Mike’s Hard Lemonade?

For 25 years, nothing has tasted better after a hard day than a Mike’s Hard Lemonade. To make sure the people reaching for a Mike’s actually had a hard day, we created shopkeepers Hank & Joel. These two Mike’s fanatics size-up every person who enters their store, then go back-and-forth with pithy banter to determine if the patron in question is truly worthy of receiving the delicious, lemony beverage they hold so near and dear to their hearts.