Apparently there’s a downside to smelling unbelievably good.

Native, our favorite personal care brand made with all-natural ingredients and amazing scents, wanted their audience to know that their deodorant didn’t just smell great — it could last through time, sweat, and uncomfortable situations. After all, it’s a common misconception in the category that natural deodorant isn’t effective. Instead of pushing against that disbelief, we used it to our advantage in a series of spots that asked a simple question: what if you smelled so good, no one believed the situation you were in.